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I am about to self-publish my first novel through Ingham Sparks. I took the easy and unfortunately most expensive route. I paid for a book cover designer and now am paying a local publishing company to organise everything, including marketing. I can’t imagine I will ever re-coup my costs but I’m working full time and wanted to save a lot of hassle. I stress, it’s not cheap. I’m looking at about $3200 Australian dollars at a minimum but I will be getting a professional and beautiful product. If you have the time, do the formatting yourself.