My book has been out for almost a year now, and enjoyed very modest sales. Not surprisingly, when I do nothing to promote it....zero sales.
What did not work? Amazon ads. Facebook ads. Yes, I got click throughs, but virtually no sales
What kind of worked? As the aviation industry is integral to the plot I posted in lots of Linkedin Groups associated with airline people. That is free, and some of the groups are huge. A trickle of sales.
What worked? Bookbub featured deal. Pow!! Was lucky enough to snag one of these at my second attempt and the email went out yesterday. In 24hrs I have sold hundreds. Yay! OK, only £0.99, but still SOLD, not given away free. And a few moments basking in the glory of cracking the Kindle charts.
(No need to tell me about the missing apostrophe in the title. :( )
Yes, feels good. But fame is fleeting. Every hour the Amazon bots crawl over the data and start to kick you back down the greasy pole as others pile in. In fact Amazon rankings are cleverly based on 100% of todays sales, 50% of yesterday, 25% of the previous day etc etc. Then they total the number and then rank. So, at most, you have 1 calendar day of glory!
You have to apply to be selected, and if you are among the luck 10% or so who do get accepted, then you pay them a fee that is dependent on two things - a)your selling price b) the territories you want to target. I chose to only do 'international', which effectively means UK, Canada, Australia and India. Also you must discount the book by at least 50%. That is not a big issue, as if you want to charge a decent amount then you can raise your price a bit prior to applying for the deal. But remember the basic law of economics - the higher the price the lower the volume. I chose to sell at £0.99/$0.99. Even although that means only 35% commission I wanted to go for volume. By selling hundreds of books in under 48 hrs, I more than broke even. As an author, you sign up for free and start learning about Bookbub here- https://www.bookbub.com/partners/overview
Well done, Iain. I am placing a paid-for advert on BookBub myself this week. After a sluggish start on NetGalley and a rapid slide down the Amazon rankings, I've been so frustrated. Your post offers hope to self-published authors like me and, If I achieve half of your success, I'll be delighted. At the time of writing, your book is still high in the Amazon rankings so I took a quick 'look inside'. You've written a compelling prologue so I can see why your strategy has worked. Good luck with continuing sales.
From what I gather, a paid ad on Bookbub can be marginal. It is the 'Feature Deal' that really pulls. Good luck, and let us all know how it goes. The more we understand about ROI (return on investment) for different options, the better we can promote our books.