Personally, i find comp title harder (and less meaningful) than pitches, blurb and synopsis combined. (How's that for a comp?) They don't tell you half as much as they pretend to. It's like A and B… but which aspects of each of those? Also, how are we supposed to read enough - while concentrating on writing - to provide meaningful comps?
I asked a friend recently to suggest a comp title for my current fantasy novel; I didin't catch one half, but the other was Hamlet. How's that for not-quite-recent-enough?
Ah hah, so it's not just me that struggles. Thank goodness I'm not alone. I understand the basic concept, that it's meant to give the reader an idea of tone/style, however surely that's what the synopsis, blurb and pitch is for?
Hamlet, eh? Not that recent, but certainly a noteworthy title. I am now intrigued to know what the other half was! It was Hamlet crossed with Jurassic Park, for example, that would certainly be an interesting Comp!