Thanks Holly, this is great insight. The only thing I worry about is getting the comp titles wrong. I worry it will reflect badly, for example if I put 'will appeal to readers of Ben Aaronovitch's Rivers of London and Mark Hayden's 13th Witch' as a very basic example, that's where I would like to think I am. However, before even reading my submission, I worry that by using such a big name that they wouldn't even consider it, as they'd think I'm a little self-important?
I keep coming back to this, and I think it's a confidence thing. Perhaps I just need to give myself some space from... well, myself!