I'm not a crime or mystery writer. I'm trying to refind an interview with a mid-list writer which had some original and interesting marketing ideas. It's tricky, because I can't remember the names. I'm hoping that what I do remember might ring a bell with someone. I copied it at the time it was mentioned here, but can't find it anywhere.
A member of JW put a link to the interview on Townhouse earlier this year. What I recall about the writer is that he has tradiionally published for years and decided to go indie so that he could assert more control over all aspects of publication. He's not in the top echelons, but I recall "mid-list" was used in the interview which was quite lengthy and detailed. He's respected as a craftsman, and I believe that he had been writing crime and was known for that, then recently morphed into horror.
If this is familiar to anyone, I would appreciate even a guess as to the writer's identity even if you don't have the link.
Thank you & best wishes,