I do not have a binary mind, and many genres are practically sacred to me (literary fiction, some fantasy, some children’s, history, biography, animal life, the plant world). For both reasons, the very thought of marketing was originally a tough challenge.
I have a mailing list to build and am beginning that eight to nine months prior to publication. It would be nice if it were more. If I can get a novella and a couple of short stories out of the drawer and revised in time, they’ll go on KDP as a collection, either for sale, as Harry advises, or as a perma-free with a link to my website. I’m comfortable speaking to audiences, so I’m going to do a simple on-line interview and a reading, with a savvy friend making and editing the video.
The approach that Anna Caig presented last week was something of a revelation, much more humanist and authentic than anything I’ve encountered so far. I’m going to make it mine, and since it starts within me rather than coming more or less from outside, it will take time, as she herself said. So a number of other things will be added between now and publication. Besides that, I’m sure that the SFOW will offer more ideas. Already looking forward to it.