It is now nearly four months since I have written and I will not recommence until I am sure I feel competent to advertise without large financial losses. It’s been a long break away from writing and still, the desire has not returned. For those self-pubbing or thinking of, I provide a report on my advertising progress.
After my efforts on the first of Feb, I’ve hung back waiting to see how sales progressed and page reads continued thru my series. The results after 1 Feb showed a steep fall-off in sales within two weeks but the page reads continued for six weeks or so.
On the 1st of May, I spent $100 on email promotion sites, and again the sales were good for a short period. My page reads improved from the time before and still progress although beginning to tail off.
I have received income near the cost of my ads and expect by the end of this month, June, to have broken square. I may advertise again using the knowledge of past efforts and expect reasonable results. This tempts me to spend more.
I maintain a rating of 4.4 or so and reviews continue to arrive in good numbers, so this area does not concern me.
Results of my last ad spend:
Here I am very happy. Sales were good and the page reads better than ever. The page reads continued for all books even though now six weeks+ from the ads. I’d been hoping for that. Readers are moving through my whole series which lights my days and gives confidence my stories engage them well enough.
Blue is the 1st in the series, yellow the second, and red the third.
85% of the reads and sales came from the UK (buggered if I know why as I chose no specific email promotion sites based there.)
The last adverting campaign enforced the lesson that 3 books are not enough, tho it is a good base from which to learn the ropes. I have progressed no farther with my next four-book series with one finished, one almost, and two drafted. I would speculate that were they finished when I did the last advertising campaign, sell-through would have given me a profit. That is a good reason to finish the second series and I’m working on a means to kick my own bum and fire up.
The immediate future:
Without a social media presence or a mailing list, there is little hope of commercial success so that stumps me. Both avenues are beyond my patience levels and I hate social media. I must try again to master Amazon ads and Bookbub. They are huge platforms and success on either would push me into decent sales and what I consider success.