They say you shouldn’t judge a book by its cover, but when it comes to Amazon that’s the first thing our potential buyer will be doing. The book cover needs to engage the reader’s interest, just long enough for them to click on the image. After that it’s the Amazon description and ‘Look Inside’ feature that’ll secure a sale. But how do you know which cover will appeal to your target reader?
I’m going to talk you through the process we used for selecting a book cover for Getting Published. As Harry explained in Covers? Sorted. Reviews? Sorted., we commissioned a selection of book cover designs and tested them on Facebook to see which design would appeal to our target audience.